Research Design

This chapter introduces methods to design the research. Research design is the blueprint of how to conduct research from conception to completion. It requires careful crafts to ensure success. The initial step of research design is to theorize key concepts of the research questions, operationalize the variables used to measure the key concepts, and carefully identify the levels of measurements for all the key variables. After theorization of the key concepts, a thorough literature search and synthetization is imperative to explore extant studies related to the research questions. The purpose of literature review is to retrieve ideas, replicate studies, or fill the gap for issues and theories that extant research has (or has not) investigated.

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Authors and Affiliations

  1. Florida Atlantic University, Boca Raton, FL, USA Yanmei Li
  2. University of Louisville, Louisville, KY, USA Sumei Zhang
  1. Yanmei Li